• "Real" Oldies, for people who grew up listening to the music in the 1950's and early 1960's, and for those just discovering its joys for the first time.
• Pre-Beatles-era Rock and Roll -- from Doo Wop through Rockabilly through ballads bordering on MOR -- defined the music of every generation to follow.
• The hits make 'em tune in, and the variety keeps 'em there.
• Extensive use of Selector in music balance for era, flow, energy level, and familiarity -- maximizing demo spread and Time Spent Listening (TSL).
• Suitable for 24/7 live presentation with upbeat "boss jock" personalities or non-stop music on automated systems; designed for aggressive use of jingles and audio processing.

TARGET DEMO:

• 35-64, skewing slightly male, who have been abandoned by "corporate" oldies stations.
• Secondary target of 25-44, who may not have lived through it the first time, but have been exposed to the sound through television (American Dreams, PBS), movies, and their parents.

• Baby Boomers, with lots of discretionary income. They own new cars (frequently luxe models), they spend money on travel and home improvements, they look for things to share with their grandchildren and often take care of their parents, and they actively support the artists played by this format through both CD sales and concert attendance. Most importantly: they are loyal. Radio abandoned them; they never stopped listening to (and loving) the music.

• 100% 1954-1964

CORE ARTISTS:

• Elvis Presley, Connie Francis, the Platters, Dion & the Belmonts, Fats Domino, the Drifters, Ricky Nelson, the 4 Seasons, Brenda Lee, the Fleetwoods, Paul Anka, the Everly Brothers, Buddy Holly, the Crystals, Chubby Checker, the Shirelles, Jerry Lee Lewis, Lesley Gore, Chuck Berry, the Coasters, Bill Haley and His Comets.

• "Open Architecture"

• The massive Your Oldies! library is tempered by an elaborate series of Selector sound and energy codes, ensuring correct stress and flow.

• Within this system, developed over a period of five years, is a submechanism -- "Open Architecture" -- allowing for song-testing at any interval, determined by the client. Scores reflecting song popularity, burnout, negativity, etc. can be used to adjust codeage, and thus determine future rotations and emphasis.